We are living through a revolution of spaces. New ways of living, working, travelling and enjoying have changed, intensified by the pandemic and the human need to socialise. This yearning for hyperconnection has contributed to making these spaces increasingly indispensable, combining physical and digital elements that allow for a unique and integrated experience. Dynamic and personalised experiences that are generated from hybrid spaces.
For example, a shop can combine its physical presence with an online shopping platform and even allow the user to try on clothes virtually before visiting the shop. Or an office can combine a corporate design with a more typical of a coffee shop environment, creating a collaborative and flexible space that encourages creativity and innovation. Furniture is, in all of them, a key aspect that allows the construction of these spaces, thanks to its flexibility and capacity to adapt to different uses.
Technology, mental health and new ways of living and meeting are some of the premises applied by design and architecture professionals who have learned to give up square metres to these non-places that encourage connection. All this was discussed at the meeting "Future Scenarios: Designing spaces with (and for) a new mentality" on Thursday 9 March at the Centre del Carme de Cultura Contemporània (CCCC), as part of the exhibition "Scenarios of a near future" organised by the CCCC and València World Design Capital 2022. The exhibition, curated by Tachy Mora, seeks to reflect the changes produced in lifestyle in recent years through spaces and furniture based on five concepts: flexibility, multifunctionality, nomadism, modularity and sustainability.
The installation 'Work From Anywhere Hub' by Actiu, designed by Eli Gutiérrez, represents an evolution of more human, relaxed and casual workspaces that go beyond the traditional office context to embrace other locations, both at home and in other hybrid environments. It was within this framework that different specialists were able to talk about their experience and projects in which hybrid spaces are protagonists and change the way in which users relate to each other.
Carmen Llinares, director of the Neuroarchitecture Laboratory at the Universitat Politècnica de València (UPV) explained how the design of spaces impacts on people's minds from a scientific perspective. "Neuroarchitecture is the science that measures the response of the human being in the architectural environment through the application of tools that come from neuroscience. Some places invite calm, others encourage concentration and others lift your spirits. Some may affect your sense of security or increase levels of stress and anxiety. Our job is to determine in a scientific way the most appropriate design guidelines to achieve a specific effect and improve people's lives in the spaces they use without them even being aware of it," she explained.
"There are specific nuances that can affect people very directly. For example, the presence of greenery in a hospital has been shown to speed up the patient's recovery process. In classrooms, we have seen that cold tones enhance the cognitive functions of attention and memory and physiologically activate the subject. In the work we have carried out in urban spaces, we have seen that, for example, artificial lighting with warm colours produces insecurity in people over 65 when crossing the street and increases their stress levels," explained the scientific coordinator of this research group with more than 20 years of experience and scientific research work.
"Rental housing is in a state of flux. With the evolution of mobility, connectivity and nomadism, more and more people are moving from city to city, and even country to country, for work. These people are looking for homes that combine housing with a wide range of common services aimed at improving their quality of life, enjoying an environment adapted to their nomadic lifestyle", explains Ricardo García, architect and head of Arqueha's Marketing Department.
This is a new building that combines rental housing with common areas with premium amenities similar to those provided by a hotel. Housing with common areas with concierge, high-speed wifi, gym, swimming pool with solarium, restaurant or coworking. All this fused from architecture, design and functionality to create an ecosystem of services that combine technology, wellbeing and sustainability, with the aim of creating a community. "This type of building is being very well received in other cities in Spain and we will soon have one in Valencia," added García.
And how to design a space that will be constantly changing, whose different spaces will have different uses throughout the day, for very different audiences and with completely different actions? This is the challenge that Anna Boscà, director of the Health and Cultural Architecture Department at Ramón Esteve Estudio is facing with some of the latest social projects that the studio is tackling. These are heritage intervention projects of a social nature. Public buildings with a historical and industrial past but with a new multipurpose and social use, such as the Las Cigarreras space in Alicante.
The social, business and educational entities define, based on collaborative processes of citizen participation, the social, educational and leisure needs of the place and, with this information, a functional programme is configured that combines everything from a social centre for the elderly to a library, technological coworking spaces, exhibition halls or administrative offices.
In all the projects, hybrid spaces, changes in the concept of life and the union with space and its uses were a constant, showing that design, architecture and furniture affecting the wellbeing and use of places must be conceived by professionals who focus on needs, but also on the way in which all the elements, even the most insignificant, can affect our emotional state without us even realising it.
About our Privacy Policy and personal data processing
This Privacy Policy explains what types of personal data ACTIU collects from its clients, contacts, suppliers, collaborators and candidates for job offers, why it collects said data and for what purposes. By way of definition, personal data is any information that can be used to identify a specific (natural) person. The personal data that you are going to provide us will be incorporated into a file owned by our company for the purposes and in the terms set forth below.
This processing is subject to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as ORGANIC LAW 3/2018, of December 5, on the Protection of Personal Data and guarantee of digital rights and its implementing regulations, in the event that said data refers to Spanish citizens.
Data Controller
The Data Controller responsible for processing your personal data is ACTIU BERBEGAL Y FORMAS, S.A. (ACTIU).
Address: Parque Tecnológico Actiu, Autovía CV-80, salida Onil-Castalla, 03420 Castalla (Alicante).
Company Tax Code: A03137874..
Telephone: +34 966 560 700
You can contact the Data Protection Officer for any questions related to the processing of your personal data at: lopd@actiu.com
What types of personal data does ACTIU collect?
ACTIU collects the data that is strictly necessary to manage the relationships established with its clients, contacts, suppliers and collaborators. In any case, the data collected will be adequate and not excessive for the purpose for which it is processed, and it will be processed fairly and lawfully, and with due care.
The type of information that we could collect will depend on the type of relationship that ACTIU establishes with each user. In general, the most common categories are the following:
Purposes of personal data processing. Why do we need your personal data?
If we collect your personal data, we may need it for various reasons and depending on ACTIU's activities, including the following:
The personal data that you provide through the forms enabled on the website or any other means of contact will be processed in order to respond to your questions and requests. When necessary, we will send your request internally to the corresponding department for it to be managed correctly.
We will use your data to send you communications of interest if you have subscribed to our newsletter, communication of events, offers or any other type of service provided by ACTIU.
The personal data that you provide when you maintain a relationship as an ACTIU client will be processed for the following purposes: client management, product sales, order processing, compliance with tax and accounting obligations, sending quality surveys and communications of interest. In this regard, this group of data subjects also includes the data that is provided of contact persons at companies that is necessary to maintain the relationship.
Lawfulness: The legal basis for the processing of your data is the existence of a contractual relationship and ACTIU's legitimate interest in sending you communications of interest in relation to its sales prospecting activity to generate new business opportunities and customer loyalty, as well as to improve its services.
The personal data that you provide us with when you maintain collaborative relationships and/or as an ACTIU supplier will be processed for the general management of suppliers (registration of suppliers, management of contracts, orders and payments, etc.), for compliance with tax and accounting obligations, and to maintain a database of contacts for future contracts and/or collaborations.
Legal standing: The legal basis for the processing of your data is the existence of a contractual relationship.
The personal data that you provide us with when you sign up for a contest or event will be processed to manage the event (registrations, participation, voting, giveaways, event logistics, publication of information and images and related activities), and to send information related to the event or communications about future events and activities of interest. Keep in mind that, if you register to participate in an event, ACTIU may share basic information about the participants (name, company and email address) with other participants in the same event for the purposes of communication, exchange of ideas and networking.
Legal standing: The legal basis for the processing of your data is the consent that you give us when you register for the contest or event and ACTIU's legitimate interest in keeping you informed in regards thereto.
In these cases, a specific Privacy Policy may be established depending on each event, which you will be informed of at the time of registration.
ACTIU may invite you to participate in questionnaires and surveys. These questionnaires and surveys will generally be designed in such a way that they can be answered without adding any personal data. If, despite this, you include any personal data in a questionnaire or survey, ACTIU may use it to improve its products and services.
Legal standing: The legal basis for the processing of your data is the consent that you give us when you complete the survey or questionnaire and ACTIU's legitimate interest in improving its products and services.
To access the facilities of the ACTIU GROUP companies, we may request that you identify yourself in the visitor log. The purpose of the processing of your data is to control visitors and manage external personnel who access the buildings.
Legal standing: The legal basis for the processing of your data is ACTIU's legitimate interest in controlling access to its facilities and their security.
ACTIU has closed-circuit video surveillance cameras. The purpose of processing your image is the video surveillance and security of its facilities.
Legal standing: The legal basis for the processing of your data is ACTIU's legitimate interest in protecting the security of our facilities.
The data that you provide us when you apply for a job offer or when you send us a curriculum vitae (CV), will be processed for the following purposes:
Legal standing: The legal basis for the processing of your data is your own consent, which is granted by sending your resume and accepting the privacy conditions
At ACTIU we will process your personal data with strict confidentiality, promising to keep it secret and guaranteeing the duty to protect it, adopting all the necessary measures to prevent its alteration, inappropriate loss, unauthorised processing or access, misuse, access, disclosure or destruction, in accordance with the legal obligations that apply to us as the controllers of your personal data. To protect this personal information, we take reasonable precautions and follow industry best practices.
Data retention
The data will be kept, in the case of clients or suppliers and their employees, for the duration of the contractual relationship and, subsequently, during the legal terms established by law for the prescription of contractual obligations, as well as for issues related to accounting and tax legislation. In all other cases, the data will be kept based on the conditions established for its collection, for the amount of time that is required to achieve the purpose for which it has been processed or until you withdraw your consent, object to the use of the data or inform us of your wish to erase it from our database.
In the case of images captured by our video surveillance systems, said images will be kept for a maximum period of one month.
In the case of sound, video and other image recordings, they may be kept for educational, informational and/or promotional reasons (internally and externally) for a longer period of time, especially if they have been published on portals, networks or other media. In such case, the personal data will be restricted to that which is strictly necessary for the maintenance of said information.
Disclosure
We may disclose your personal information if we are required to do so by law or if you violate our terms of service.
When your consent is required to communicate your personal data to third parties, in the data collection forms we will inform you of the purpose of the processing, of the data to be communicated as well as the identity or sectors of activity of the possible recipients of your personal data.
Data processing by third parties
We inform you that ACTIU's service providers may have access to your data when necessary for the management of the services provided or contractual relationships established with ACTIU, as well as for the maintenance of its systems (financial entities, data storage, computer support and systems maintenance, and legal, tax or accounting consulting services). Some of these companies could be located outside the European Union, so we will make sure that these providers comply with the guarantee requirements demanded by the applicable regulations on the protection of personal data. If you wish to request information about the providers with access to your data, you can contact us at lopd@actiu.com.
In the event that you contact us through one of our forms, either to request information of any kind or to purchase any of our products or services, in order to answer your questions or analyse your needs in a personalised way, we can answer you directly or through the members of our network of distributors or collaborators in your place of residence.
All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.
ACTIU undertakes to maintain the confidentiality of the personal data provided, as well as to apply the security measures provided for in Spanish and European regulations, and to require third parties to whom the data is communicated to adopt identical measures.
Location of the information
All personal data related to the organisation and management of events is stored in computer apps and on secure servers, as well as in specific electronic folders accessible only to authorised persons. ACTIU's systems and servers are password protected and require an authorised username and password to access them. The information is stored securely to safeguard the confidentiality and privacy of the data it contains. Paper documents are kept in secure cabinets or files.
Likewise, all persons who handle personal data within ACTIU sign a declaration of confidentiality.
User rights
Your rights as a user in relation to the personal data that you have provided us with (commonly known as ARCO-POL rights) are the following:
These rights differ depending on the local data protection laws in each country, state or territory. However, they may include more or fewer of the above rights.
If you believe that ACTIU is not processing your personal data in accordance with the requirements specified in this Privacy Policy or in the applicable data protection legislation, you can file a claim with the Spanish data protection authorities (Spanish Data Protection Agency).
Links to other websites
Our website or any of our social media postings may contain links to websites outside of our company. In these cases, ACTIU is not responsible for the privacy policies or the content of such sites. We recommend carefully reading the privacy conditions of such websites and social networks.
Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time and without prior notice, especially due to possible changes in legislation, case law or the criteria used by the competent authority or the Spanish Data Protection Agency, therefore we recommend visiting this policy frequently. Changes and clarifications will take effect immediately after their publication on the website. If we make material changes to this policy, we will notify you here that it has been updated.
Questions and contact information
For any questions or concerns, you can contact us through any of our available communication channels.
However, to exercise your ARCO-POL rights or to register a complaint, you can contact our DPO at lopd@actiu.com, or by postal mail to ACTIU BERBEGAL Y FORMAS, S.A., Parque Tecnologico Actiu, Autovia CV.80 - Salida Onil-Castalla P.O.BOX, 11, 03420 Castalla (Alicante).
Cookies Policy
You can visit our Cookies Policy here
JOB SELECTION PROCESSES
Deletion period
The data will be kept for a maximum period of 2 years from its incorporation into our database or from its last update or modification carried out or requested by the candidate, being subsequently deleted or disabled on our servers to the extent that the security and data management system so allows it. We inform you that you can update or modify your resume in our database at any time by re-entering it or by notifying us in writing.
Data processing by third parties
We inform you that ACTIU's service providers may have access to your data when necessary for the management of the services provided or contractual relationships established with ACTIU, as well as for the maintenance of its systems (data storage, computer support and systems maintenance, legal, tax or accounting consulting services, travel agencies or travel companies). Some of these companies could be located outside the European Union, so we will make sure that these providers comply with the warranty requirements demanded by the applicable regulations on the protection of personal data. If you wish to request information about the providers with access to your data, you can contact us at lopd@actiu.com.
All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.
ACTIU undertakes to maintain the confidentiality of the personal data provided, as well as to apply the security measures provided for in Spanish and European regulations, and to require third parties to whom the data is communicated to adopt identical measures.
Acceptance of the Privacy Policy
The submission of your resume or your candidacy for any position published on our website implies that you have read, understood and accept ACTIU's Privacy Policy, giving your consent for Actiu to process and transfer your personal data according to the conditions indicated in this Policy. For this purpose, if you use our web portal, you must mark the acceptance option prior to sending your resume and/or application. In the event of submission or remittance by other means, this Privacy Policy will apply to you, hereby informing you that you can exercise your rights as described in the "User rights" section.
We inform you that your refusal to provide the required data or your non-consent to its use in accordance with this policy will prevent us from managing your request.
For Data Controller, Purposes of personal data processing, User Rights and Changes to the Privacy Policy, we refer to the general part of the ACTIU Privacy Policy.
Date of last update: February 2023