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Speaking to Xavi Calvo, director of World Design Capital València 2022

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Speaking to Xavi Calvo, director of World Design Capital València 2022

FEBRUARY 2022 | 7 minutes

“Actiu contributed to turning our dream into an unparalleled movement for Valencian design”

As World Design Capital 2022, Valencia has kicked off its year of major events and initiatives. We spoke to its CEO Xavi Calvo, to go over everything that has been achieved to date and to get the lowdown on the events taking place over the next twelve months as well as to ascertain what the project's legacy will be from 2023 onwards for the Valencian Community, home to pioneering design industries.

You've been getting everything ready for 2022 for more than three years, with a pandemic in the middle. How has your team approached the next twelve months?

Looking back, I've realised that we've spent the same amount of time working on this before the outbreak of the pandemic as we have since then, which has given us the advantage of having enough flexibility in order to adapt some of our programming to the restrictions on gatherings and to organise activities from scratch that could be made hybrid or purely digital in a matter of days. So, with the programme on the table, the team and the entire organisation have come up with an exciting 2022 agenda with the confidence that comes from having the necessary tools to bring it to life.

The programme includes more than 100 activities, 150 speakers, 70 agreements, 25 venues and 100 entities involved. What will the highlights of the first half of the year be? And after the summer?

The programme is constantly growing, as the World Design Capital Valencia 2022 programme will not only be limited to our own activities, of which there are roughly one hundred, but we are already an umbrella organisation for many more that will be developed by other entities, companies and professionals who are taking advantage of the framework of this year of design under our satellite programme.

In the first half of the year, the official agenda includes exhibitions such as ¿Por qué soy así? at Centre del Carmen, which will also house the interactive exhibition Play With Design by Milimbo, Pepe Gimeno's exhibition at Fundación Chirivella Soriano, Anni and Josef Albers at IVAM or, in the same museum, an exhibition of posters and graphic design of the Valencian music scene from the 80s and 90s, the Temporada Ilustrada at MuVIM and the collective exhibition curated by Vicent Martínez on the alliance of design and the know-how of artisans inspired by one of the Valencian benchmark pieces: the hand fan. There will also be the premiere of the documentary TiposQueImportan, the exhibition and activities with Cachetejack at the Jardí Botànic, the presentation of the book Mestres. Arquitectura Moderna en la Comunidad Valenciana, the special call for the ADCV Awards, a film and design cycle at La Filmoteca, the exhibition proposal of El Último Grito at Bombas Gens or all the FOC workshops and events that will be held around the Fallas. Just before summer, we'll hold this year's first Signature Event, the World Design Experience festival between La Rambleta and La Marina de València.

In the second half of the year highlights include Valencia Design Week 2022 held at the end of September and Feria Hábitat Valencia, with many parallel activities, including everything from celebrating 20 years of the Nude exhibition, the Design and Health congress with the CDICV to the celebration of another Signature Event, the World Design Street Festival. What's more, Tachy Mora will inaugurate Escenarios de un futuro cercano at Centre del Carmen, which is an exhibition about what our domestic environments will look like in the not-too-distant future, and in the same location, the great Jaime Hayón retrospective exhibition is also being prepared. The XVII International DoCoMoMo Architecture Congress will come to Valencia, the ADCV and Raquel Pelta's Co-Design and Social Innovation conference will be held at Las Naves, and at the MuVIM, curated by Ramón Úbeda, we'll inaugurate the exhibition Diseño y Salud on the important role of design in the health industry. There will also be other Signature Events, including the World Design Policy Conference at the Palacio de Congresos as the international public policy forum that will turn Valencia into an international benchmark, on November 3rd and 4th.

This exciting project has involved companies, institutions and designers. What would you like this project to bring to these groups?

These are not just key audiences; they have also been key players in getting Valencia, and by extension the rest of the Autonomous Community, to be named World Design Capital. We have a programme geared towards talent and industry, which means that this capital status attracts opportunities for these three sectors in which design plays a key role, although it may not seem so obvious in all of them.

What has the support of companies such as Actiu, who have won the National Design Award and have supported this initiative from the outset, meant for you?

Companies such as Actiu, who got involved right from the very beginning when all we had was an idea and a pre-bid project, took a real leap of faith in believing that so much enthusiasm would turn into an unprecedented movement for Valencian design. Actiu is so involved because design is part of their DNA, they are a design company, and that is why their support is of the utmost importance, because they have been of great help when it comes to the part of project that is more focused on disseminating and teaching design.

Journalists the world over are writing articles about World Design Capital Valencia 2022, how is this coverage going? What are they telling the world about Valencian design?

What I find most interesting about this unprecedented media phenomenon (the international impact exceeded all our initial expectations months ago) for Spanish design is how the focus is being placed on values such as creativity and design to put Valencia on the map. We, the organisers, are thrilled to read that so much is being said about our region as World Design Capital, and that it is being used to talk about our gastronomy, our people, customs, industry... in publications related to everything from tourism to the most specialised media, which is shining a light on Valencian talent.

According to your estimates, design contributes more than €1.4 billion a year to the Valencian economy. What makes Valencian design companies so special?

These studies have been conducted over the last 4 years by the Generalitat Valenciana, the Valencian Institute of Economic Research, the Designers' Association of the Valencian Community (ADCV) and the Valencian Innovation Agency (AVI). They analysed the economics of design and the economic contribution of design-intensive sectors in the Valencian Community. Being able to quantify this contribution of design to industry has been key to backing up a discourse that called for data, so the first achievement was the interest, participation and collaboration of Valencian institutions to outline, identify and measure design, and evaluate its use in the primary Valencian economic industries. These studies have concluded that the Valencian industry is well above national averages.

In recent years, you've gone to great lengths in design education with initiatives covering everything from sustainability, inclusion, craftsmanship, urban design... How do you think the social perception of what design is and what it contributes to people's daily lives and well-being is evolving?

This message is key: defining design as a tool for people's wellbeing, as well as the well-worn narrative of being a competitive tool for companies. At the end of the day, when talking about people and companies alike, design is always done with an end user in mind and, therefore, to solve certain problems that will contribute to improving our day-to-day lives. Design is a much bigger part of everyday life than we think and we are breaking down barriers that once spoke of shallowness, luxury or high prices to justify the benefits of good design. Luckily, the latest generations have already put the most frivolous part of this superficial perception of design in Spain to bed. Recovering the more social narratives, which have been making an impact for years in other countries with a more established design culture, helps us to position not just design, but culture in general as something that can benefit people.

What would you like 2022's legacy to be? What role will the Design Foundation of the Valencian Community play?

On the one hand, to recover this social aspect, to get this idea across of design as something social, something that is everywhere and that seeks to improve our well-being. On the other hand, the very legacy of World Design Capital Valencia 2022 was the first objective set years ago, and that is why 2022 will not just be a one-off event, but the start of everything that is to come.

The Design Foundation of the Valencian Community will be the legacy itself. The body that will take over as an organisation and as an entity in the design of all the work carried out over the last four years with the institutional inertia facilitated by the World Design Capital itself.

World Design Capital Valencia 2022

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Address: Parque Tecnológico Actiu, Autovía CV-80, salida Onil-Castalla, 03420 Castalla (Alicante).

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What types of personal data does ACTIU collect?

ACTIU collects the data strictly necessary to manage the relationships established with its clients, contacts, suppliers and collaborators. In any case, the data collected will be appropriate and not excessive, being limited to what is necessary in relation to the purposes for which they are processed, and will be processed fairly and lawfully, and with due care.

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Contact information: name, aliases and email address.
Organisation and contact information, in the case of corporate members.
User content: content of communications with the System Administrator, questions and suggestions.
Device and browser information, such as network and connection information (including Internet Service Provider [ISP] and Internet Protocol [IP] addresses), device and browser identifiers and information (including device, application or browser type, device and browser type, device and browser information).(including device, application or browser type, version, plug-in type and version, operating system, user agent, language and time zone settings, and other technical information), cookie identifiers and information, and similar data.
Location data, such as the location of the user's device.
Demographic information, such as country and language preference.
In the case of job applications, information about the candidate (identification and contact details, education and professional experience).

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If we collect your personal data, we may need it for various reasons and depending on ACTIU's activities, including the following:

Web forms
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Clients
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In these cases, a specific privacy policy may be established depending on each event, which will be informed at the time of registration.
Questionnaires and surveys
ACTIU may invite you to participate in questionnaires and surveys. These questionnaires and surveys will generally be designed in such a way that they can be answered without adding any personal data. If you nevertheless provide any personal information in a questionnaire or survey, ACTIU may use it to improve its products and services.

Legitimation: The legal basis for processing your data is the consent you give us when you complete the survey or questionnaire and ACTIU's legitimate interest in improving its products and services.
Registration of access and visits
In order to access the facilities of the ACTIU GROUP companies, we may ask you to identify yourself in the access register. The purpose of the processing of your data is to carry out a control of visits and the management of external personnel with access to the buildings.

Legitimation: The legal basis for the processing of your data is the legitimate interest of ACTIU for access control and security of its facilities.
Video surveillance
ACTIU has a closed circuit of video surveillance cameras. The purpose of the processing of your image is the video surveillance and security of its facilities.

Legitimation: The legal basis for the processing of your data is the legitimate interest of ACTIU for the security of our facilities.

At ACTIU we will treat your personal data with absolute confidentiality, undertaking to keep them secret and guaranteeing our duty to safeguard them by adopting all necessary measures to prevent their alteration, loss, inappropriate loss, unauthorised processing or access, misuse, access, disclosure or destruction, in accordance with the legal obligations that apply to us as the parties responsible for the processing of your personal data. To protect this personal information, we take reasonable precautions and follow industry best practices.
Job applications
The information you provide to us when you apply for a job offer or submit a curriculum vitae (CV) will be processed for the following purposes:
- Personnel selection during the processes that the company keeps open.
- Maintaining a file with information on the professional profiles of candidates to provide services in our company in the event that a new vacancy arises.
- Formalisation of an employment contract.
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Ethical channel

The personal data you provide us with through the form provided in the Ethics Channel or through a complaint filed with the company by any other alternative means (e-mail, post or personal interview) will be processed for the purpose of managing the investigation procedure.

Retention of your data

The data will be kept, in the case of customers or suppliers and their employees, for the duration of the contractual relationship and, subsequently, for the legal periods established by law for the prescription of contractual obligations, as well as for matters related to accounting and tax legislation. In all other cases, the data will be kept in accordance with the conditions established in the collection, for the time necessary to achieve the purpose for which they have been processed or until you withdraw your consent, object to the use of the data or inform us that you wish to delete them from our database.

In the case of images captured by our video surveillance systems, these images will be kept for a maximum period of one month.

In the case of sound, video and other images, they may be retained for educational, informational and/or promotional reasons (internally and externally) for a longer period of time, especially if they have been published on portals, networks or other media. In such a case, personal data will be limited to that strictly necessary for the maintenance of such information.

Disclosure

We may disclose your personal information if we are required to do so by law or if you violate our terms of service.

Where your consent is required to disclose your personal data to third parties, we will inform you on the data collection forms about the purpose of the processing, the data to be disclosed and the identity or business sectors of any potential recipients of your personal data.

Data processing by third parties

We inform you that ACTIU's service providers may have access to your data when it is necessary for the management of the services provided or contractual relations established with ACTIU, as well as for the maintenance of its systems (financial institutions, data storage, computer support and systems maintenance, legal, tax or accounting consultancies). Some of these companies may be located outside the European Union, so we will ensure that these suppliers comply with the guarantee requirements demanded by the applicable regulations on personal data protection. If you would like to request information about the suppliers with access to your data, you can contact us at lopd@actiu.com.

In the event that you contact us through one of our forms or through third parties (architectural portals, etc.), either to request information of any kind or to purchase any of our products or services, in order to answer your questions or analyse the needs raised in a personalised manner, we may respond directly or through the members of our network of distributors or collaborators in your place of residence, to whom we will send your data for this purpose.

All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.

ACTIU undertakes to maintain the confidentiality of the personal data provided, as well as to apply the security measures provided for in Spanish and European legislation, and to require third parties to whom the data is communicated to adopt identical measures.

Location of the information

All personal data related to the organisation and management of events are stored in secure computer applications and servers, as well as in specific electronic folders accessible only to authorised persons. ACTIU systems and servers are password protected and require an authorised username and password for access. Information is stored securely to safeguard the confidentiality and privacy of the data it contains. Paper documents are kept in secure cabinets or files.

In addition, all persons handling personal data within the ACTIU sign a confidentiality statement.

User rights

Your rights as a user in relation to the personal data you have provided to us (commonly known as ARCO-POL rights) are as follows:

Access: you may consult your personal data included in ACTIU files.
Rectification: you may modify your personal data when it is inaccurate or inadequate, or request the completion of such information when it is incomplete.
Deletion: you may request the total or partial deletion of your personal data.
Opposition: you may request that your personal data not be processed, although we may continue to process your data if we have legitimate grounds for the processing to override your privacy interest.
Restriction of processing: you may request that we restrict the processing of your data when: (i) the accuracy of your data is being challenged; (ii) the processing is lawful but you object to the erasure of your data; (iii) we do not need to process your data but you need it for the exercise or defence of claims; (iv) you have objected to the processing of your data while we verify whether the legitimate grounds for processing override your legitimate grounds.
Portability: you may receive a copy of the personal data you have provided to us in electronic form, as well as to transmit it to another entity without hindrance from us.
Withdrawal of consent: you may withdraw your consent at any time without affecting the lawfulness of the processing.

These rights differ depending on the local data protection laws in each country, state or territory. However, they may include more or less of the above rights.

If you believe that ACTIU is not processing your personal data in accordance with the requirements specified in this Privacy Policy or in the applicable data protection legislation, you may lodge a complaint with the Spanish data protection authorities (Agencia Española de Protección de Datos).

Links to other websites

Our website or any of our social media posts may contain links to websites external to our company. In these cases, ACTIU is not responsible for the privacy policies or the content of such sites. We recommend that you carefully read the privacy policies of such websites and social media sites.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time and without prior notice, especially due to possible changes in regulations, jurisprudence or the criteria followed by the competent authority or the Spanish Data Protection Agency, so it is advisable to visit it regularly. Changes and clarifications will come into effect immediately upon publication on the website. If we make material changes to this policy, we will notify you here that it has been updated.

Questions and contact information

If you have any questions or concerns, you may contact us through any of our communication channels.

However, to exercise your ARCO-POL rights or to register a complaint, you can contact our dpo at lopd@actiu.com, or by post to ACTIU BERBEGAL Y FORMAS, S.A., Parque Tecnologico Actiu, Autovia CV.80 - Salida Onil-Castalla P.O.BOX, 11, 03420 Castalla (Alicante).

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Date of last update: February 2023

APPLICATIONS FOR SELECTION PROCESSES

Maintenance of your data

The data will be kept for a maximum period of 2 years from its incorporation into our database or from its last update or modification carried out or requested by the candidate, being subsequently deleted or unusable in its servers as far as the security and data management system allows it. We inform you that you can update or modify your CV in our database at any time by re-entering it or informing us in writing.

Data processing by third parties

We inform you that ACTIU's service providers may have access to your data when it is necessary for the management of the services provided or contractual relations established with ACTIU, as well as for the maintenance of its systems (data storage, computer support and systems maintenance, legal, tax or accounting consultancies, transport companies or travel agencies). Some of these companies may be located outside the European Union, so we will ensure that these suppliers comply with the guarantee requirements demanded by the applicable regulations on personal data protection. If you wish to request information about the suppliers with access to your data, you can contact us at lopd@actiu.com.

All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.

Acceptance of the privacy policy

Submitting your CV or your application for any of the positions published on our website implies that you have read, understood and accept ACTIU's privacy policy, giving your consent for Actiu to process and transfer your personal data according to the conditions indicated in this Policy. To this effect, if you use our web portal, you must tick the acceptance option before sending your CV and/or application. In case of delivery or remission by other means, this Privacy Policy will apply to you, informing you that you can make use of your rights as informed in the point "User rights".

We inform you that your refusal to provide the required data or your non-consent to the use of the same in accordance with this policy will prevent us from processing your application.

ETHICAL CHANNEL

Maintenance of your data

The data that are processed when a complaint is filed through the Ethical Channel or any other alternative method may be kept in the information system only for the time necessary to decide whether to initiate an investigation into the facts reported. In any case, if three months have elapsed since the receipt of the communication without any investigation having been initiated, they must be deleted, unless the purpose of their retention is to leave evidence of the operation of the system. If, in fact, the aforementioned possibility of conservation is chosen, the Head of the Internal Information System shall report on the appropriateness of leaving the aforementioned evidence, adopting all the custody measures that may be appropriate. In these cases, the user may not exercise his or her right of opposition and suppression.

In any case, the personal data relating to the information received and to internal investigations shall be kept for the period necessary, although the data may not be kept for a period of more than ten years under any circumstances.

Persons entitled to access your data

Access to the personal data contained in the Internal Information System shall be limited, within the scope of their powers and functions, exclusively to the following persons:

- The person in charge of the Internal Information System and whoever manages it directly.

- To the Head of HR or the duly designated competent body, only when disciplinary measures may be taken against an employee.

- To the Head of the legal services of the entity or body, if legal action should be taken in relation to the facts described in the communication.

- To the persons in charge of processing that may be appointed.

- To the data protection officer.

- To the professionals designated by the Head of the Internal Information System who serve as support for the correct processing of complaints.

In the aforementioned cases, the corresponding document offered by the administrative body shall be signed, regulating the status of data processor of the aforementioned authorised persons.

However, the processing of the data by other persons or even the communication to third parties shall be lawful when necessary for the adoption of corrective measures in the entity or the processing of the sanctioning or criminal proceedings which, as the case may be, may be applicable.

Personal data that are not necessary for the knowledge and investigation of the actions or omissions reported shall not be processed and, where appropriate, shall be deleted immediately.

Processing of data by third parties

Persons entitled to access your data

We inform you that ACTIU's service providers may have access to your data when it is necessary for the management of the services provided or contractual relations established with ACTIU, as well as for the maintenance of its systems (data storage, computer support and systems maintenance, or legal advice). Some of these companies may be located outside the European Union, so we will ensure that these suppliers comply with the guarantee requirements demanded by the applicable regulations on personal data protection. If you would like to request information about the suppliers with access to your data, you can contact us at lopd@actiu.com.

All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.

Disclosure

We may disclose your personal information if we are required to do so by law or if you breach our terms of service.

Acceptance of privacy policy

By submitting a complaint through ACTIU's internal reporting system, you agree that you have read, understood and accept ACTIU's privacy policy, giving your consent for ACTIU to process and disclose your personal data in accordance with the conditions set out in this Policy. To this effect, if you use our web portal, you must check the acceptance option before sending your complaint. In case of delivery or referral by other means, this Privacy Policy will apply to you, informing you that you can make use of your rights as reported in the section "User rights".

We inform you that your refusal to provide the required data or your non-consent to the use of the same in accordance with this policy will prevent us from processing your request.

In relation to the Data Controller, Purposes and legitimacy for processing, User Rights and Changes to the Privacy Policy, we refer you to the general part of the ACTIU Privacy Policy.

Date of last update: February 2023