Architect, co-founder and CEO of Estudio Lamela. We caught up with Carlos Lamela, co-founder and CEO of the renowned Estudio Lamela, and one of the participants in the third event organised by Actiu at its Madrid showroom as part of Madrid Design Festival. With forty years' experience, he runs the studio set up by his father seven decades ago and which has since been involved in roughly 2,000 projects, among them being Madrid Airport's Terminal 4, the Colón Towers, the Santiago Bernabéu Stadium, the Canalejas Centre, the Astro Tower in Brussels, Warsaw Airport and the Krakow stadium.
For Actiu, Carlos Lamela is someone to look up to, as the son of a visionary, a true trailblazer in shaking up Spanish architecture. Was it inevitable that you would take up this profession? When did you decide to follow in your father's footsteps?
I always say that, if I had had the chance to live three lives, as well as being an architect, I would have liked to have become a pilot and a diplomat because I love travelling and seeing the world. These are two things that, interestingly enough, I have also been able to do as an architect. Over time, I have become increasingly aware of what a great architect my father was, as well as a thinker ahead of his time. His personality had an impact on me from a very early age. When I accompanied him on many of his site visits at the age of 12 or 13, I realised I wanted to be an architect too. Further down the line, I was lucky enough to work with him for many years, but, as time went by, he had outgrown architecture and, when I, together with other architects started running the studio, he kept himself busy with his humanistic work. As a great thinker, he immersed himself in studying aspects related to water management and air quality, and when in the 1970s nobody was talking about ecology, he was already a die-hard ecologist, who coined the word 'naturalist' and wrote the treatise 'Cosmoism and Geoism'.
Focusing on this process of internationalisation and Estudio Lamela's powerful business vision, what do you think of the link between concepts such as architecture firm, company and profitability?
My father, who early on in his professional career was also a developer and builder, became aware from the outset that in order to understand a discipline such as architecture, it is important to see it as part of a business linked to the world of construction and development. Although, at that time, this somewhat prosaic vision of architecture, which was normally associated with a more artistic facet, was not well regarded. Further down the line it led to us becoming a studio that works meticulously on its projects and works very well as a team.
When it comes to teamwork, how is the studio dealing with the changes in working models, whether on-site and remotely, and how can digitalisation, through things like virtual reality or concepts such as the metaverse, become a fundamental tool for generational change?
I first heard about an architecture-focused computer when I was around 14 years old and, since then, things have evolved at breakneck speed, with the arrival of the fax, laser printing, BIM... and now NFTs and a metaverse that questions the boundary between the real and the virtual. New technologies have shaken everything up, fostering open and free access to instant knowledge, and helping us to work remotely in a very productive manner. Working models are adopting greater flexibility, whether in terms of organisation and schedules, as well as spatial flexibility, and offices are becoming friendlier spaces, with hotel-like lobbies, and offices making way for areas that foster exchange and socialising. Not to mention the mobility of cities which, with drones, initially for package delivery but later for human transport, is going to radically shake things up.
With regard to the circular economy and sustainable architecture, are we really designing friendlier and more sustainable cities? Is this because of the pandemic or is it something that was underway beforehand that has been accelerated?
The pandemic has made us reflect on something we have been thinking about for a long time, which is about changing our living habits and being more understanding in terms of our working models and work-life balance. When it comes to sustainability, we are going to revert back to things that fell by the wayside, such as natural ventilation, which in turn will lead to the air in cities being better looked after. Something else that will make a comeback are terraces, a tradition that arose in the 50s and 60s thanks to Gutiérrez Soto and that, after excessive permissiveness when it came to not cracking down on them being phased out, they started disappearing as they were restricted by the General Plans. Now all this is changing and General Plans, such as those in Madrid, are being modified to foster the use of terraces and outdoor spaces, prioritising things such as nature, open air, better air quality, greater flexibility, cleaner urban transport and friendlier cities. Certifications can help with this, however, they should not become a restraint or a label, but rather a by-product.
Finally, we would like you to tell us about one of your latest projects and how you see things in the coming years.
As well as the project we have just launched together with Cruz y Ortiz for a tender we've been shortlisted for with nine other teams to renovate an urban area in Budapest, in Madrid we are now working on two buildings in Mendez Álvaro that are going to be one of the capital's biggest office complexes. Also in Madrid, we have recently completed the Canalejas Centre, a highly-complex urban regeneration project due to its urban location, heritage, technical solutions and diversity of uses which, together with the project in Plaza de España and Puerta del Sol, will lead to the creation of a spectacular and landscaped axis in a part of the city that had become out-dated. As an exciting project, the two lives I mentioned earlier, or continuing in my career as an architect, which fortunately is a profession with a lot of life in it.
About our Privacy Policy and personal data processing
This Privacy Policy explains what types of personal data ACTIU collects from its clients, contacts, suppliers, collaborators and candidates for job offers, why it collects said data and for what purposes. By way of definition, personal data is any information that can be used to identify a specific (natural) person. The personal data that you are going to provide us will be incorporated into a file owned by our company for the purposes and in the terms set forth below.
This processing is subject to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as ORGANIC LAW 3/2018, of December 5, on the Protection of Personal Data and guarantee of digital rights and its implementing regulations, in the event that said data refers to Spanish citizens.
Data Controller
The Data Controller responsible for processing your personal data is ACTIU BERBEGAL Y FORMAS, S.A. (ACTIU).
Address: Parque Tecnológico Actiu, Autovía CV-80, salida Onil-Castalla, 03420 Castalla (Alicante).
Company Tax Code: A03137874..
Telephone: +34 966 560 700
You can contact the Data Protection Officer for any questions related to the processing of your personal data at: lopd@actiu.com
What types of personal data does ACTIU collect?
ACTIU collects the data that is strictly necessary to manage the relationships established with its clients, contacts, suppliers and collaborators. In any case, the data collected will be adequate and not excessive for the purpose for which it is processed, and it will be processed fairly and lawfully, and with due care.
The type of information that we could collect will depend on the type of relationship that ACTIU establishes with each user. In general, the most common categories are the following:
Purposes of personal data processing. Why do we need your personal data?
If we collect your personal data, we may need it for various reasons and depending on ACTIU's activities, including the following:
The personal data that you provide through the forms enabled on the website or any other means of contact will be processed in order to respond to your questions and requests. When necessary, we will send your request internally to the corresponding department for it to be managed correctly.
We will use your data to send you communications of interest if you have subscribed to our newsletter, communication of events, offers or any other type of service provided by ACTIU.
The personal data that you provide when you maintain a relationship as an ACTIU client will be processed for the following purposes: client management, product sales, order processing, compliance with tax and accounting obligations, sending quality surveys and communications of interest. In this regard, this group of data subjects also includes the data that is provided of contact persons at companies that is necessary to maintain the relationship.
Lawfulness: The legal basis for the processing of your data is the existence of a contractual relationship and ACTIU's legitimate interest in sending you communications of interest in relation to its sales prospecting activity to generate new business opportunities and customer loyalty, as well as to improve its services.
The personal data that you provide us with when you maintain collaborative relationships and/or as an ACTIU supplier will be processed for the general management of suppliers (registration of suppliers, management of contracts, orders and payments, etc.), for compliance with tax and accounting obligations, and to maintain a database of contacts for future contracts and/or collaborations.
Legal standing: The legal basis for the processing of your data is the existence of a contractual relationship.
The personal data that you provide us with when you sign up for a contest or event will be processed to manage the event (registrations, participation, voting, giveaways, event logistics, publication of information and images and related activities), and to send information related to the event or communications about future events and activities of interest. Keep in mind that, if you register to participate in an event, ACTIU may share basic information about the participants (name, company and email address) with other participants in the same event for the purposes of communication, exchange of ideas and networking.
Legal standing: The legal basis for the processing of your data is the consent that you give us when you register for the contest or event and ACTIU's legitimate interest in keeping you informed in regards thereto.
In these cases, a specific Privacy Policy may be established depending on each event, which you will be informed of at the time of registration.
ACTIU may invite you to participate in questionnaires and surveys. These questionnaires and surveys will generally be designed in such a way that they can be answered without adding any personal data. If, despite this, you include any personal data in a questionnaire or survey, ACTIU may use it to improve its products and services.
Legal standing: The legal basis for the processing of your data is the consent that you give us when you complete the survey or questionnaire and ACTIU's legitimate interest in improving its products and services.
To access the facilities of the ACTIU GROUP companies, we may request that you identify yourself in the visitor log. The purpose of the processing of your data is to control visitors and manage external personnel who access the buildings.
Legal standing: The legal basis for the processing of your data is ACTIU's legitimate interest in controlling access to its facilities and their security.
ACTIU has closed-circuit video surveillance cameras. The purpose of processing your image is the video surveillance and security of its facilities.
Legal standing: The legal basis for the processing of your data is ACTIU's legitimate interest in protecting the security of our facilities.
The data that you provide us when you apply for a job offer or when you send us a curriculum vitae (CV), will be processed for the following purposes:
Legal standing: The legal basis for the processing of your data is your own consent, which is granted by sending your resume and accepting the privacy conditions
At ACTIU we will process your personal data with strict confidentiality, promising to keep it secret and guaranteeing the duty to protect it, adopting all the necessary measures to prevent its alteration, inappropriate loss, unauthorised processing or access, misuse, access, disclosure or destruction, in accordance with the legal obligations that apply to us as the controllers of your personal data. To protect this personal information, we take reasonable precautions and follow industry best practices.
Data retention
The data will be kept, in the case of clients or suppliers and their employees, for the duration of the contractual relationship and, subsequently, during the legal terms established by law for the prescription of contractual obligations, as well as for issues related to accounting and tax legislation. In all other cases, the data will be kept based on the conditions established for its collection, for the amount of time that is required to achieve the purpose for which it has been processed or until you withdraw your consent, object to the use of the data or inform us of your wish to erase it from our database.
In the case of images captured by our video surveillance systems, said images will be kept for a maximum period of one month.
In the case of sound, video and other image recordings, they may be kept for educational, informational and/or promotional reasons (internally and externally) for a longer period of time, especially if they have been published on portals, networks or other media. In such case, the personal data will be restricted to that which is strictly necessary for the maintenance of said information.
Disclosure
We may disclose your personal information if we are required to do so by law or if you violate our terms of service.
When your consent is required to communicate your personal data to third parties, in the data collection forms we will inform you of the purpose of the processing, of the data to be communicated as well as the identity or sectors of activity of the possible recipients of your personal data.
Data processing by third parties
We inform you that ACTIU's service providers may have access to your data when necessary for the management of the services provided or contractual relationships established with ACTIU, as well as for the maintenance of its systems (financial entities, data storage, computer support and systems maintenance, and legal, tax or accounting consulting services). Some of these companies could be located outside the European Union, so we will make sure that these providers comply with the guarantee requirements demanded by the applicable regulations on the protection of personal data. If you wish to request information about the providers with access to your data, you can contact us at lopd@actiu.com.
In the event that you contact us through one of our forms, either to request information of any kind or to purchase any of our products or services, in order to answer your questions or analyse your needs in a personalised way, we can answer you directly or through the members of our network of distributors or collaborators in your place of residence.
All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.
ACTIU undertakes to maintain the confidentiality of the personal data provided, as well as to apply the security measures provided for in Spanish and European regulations, and to require third parties to whom the data is communicated to adopt identical measures.
Location of the information
All personal data related to the organisation and management of events is stored in computer apps and on secure servers, as well as in specific electronic folders accessible only to authorised persons. ACTIU's systems and servers are password protected and require an authorised username and password to access them. The information is stored securely to safeguard the confidentiality and privacy of the data it contains. Paper documents are kept in secure cabinets or files.
Likewise, all persons who handle personal data within ACTIU sign a declaration of confidentiality.
User rights
Your rights as a user in relation to the personal data that you have provided us with (commonly known as ARCO-POL rights) are the following:
These rights differ depending on the local data protection laws in each country, state or territory. However, they may include more or fewer of the above rights.
If you believe that ACTIU is not processing your personal data in accordance with the requirements specified in this Privacy Policy or in the applicable data protection legislation, you can file a claim with the Spanish data protection authorities (Spanish Data Protection Agency).
Links to other websites
Our website or any of our social media postings may contain links to websites outside of our company. In these cases, ACTIU is not responsible for the privacy policies or the content of such sites. We recommend carefully reading the privacy conditions of such websites and social networks.
Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time and without prior notice, especially due to possible changes in legislation, case law or the criteria used by the competent authority or the Spanish Data Protection Agency, therefore we recommend visiting this policy frequently. Changes and clarifications will take effect immediately after their publication on the website. If we make material changes to this policy, we will notify you here that it has been updated.
Questions and contact information
For any questions or concerns, you can contact us through any of our available communication channels.
However, to exercise your ARCO-POL rights or to register a complaint, you can contact our DPO at lopd@actiu.com, or by postal mail to ACTIU BERBEGAL Y FORMAS, S.A., Parque Tecnologico Actiu, Autovia CV.80 - Salida Onil-Castalla P.O.BOX, 11, 03420 Castalla (Alicante).
Cookies Policy
You can visit our Cookies Policy here
JOB SELECTION PROCESSES
Deletion period
The data will be kept for a maximum period of 2 years from its incorporation into our database or from its last update or modification carried out or requested by the candidate, being subsequently deleted or disabled on our servers to the extent that the security and data management system so allows it. We inform you that you can update or modify your resume in our database at any time by re-entering it or by notifying us in writing.
Data processing by third parties
We inform you that ACTIU's service providers may have access to your data when necessary for the management of the services provided or contractual relationships established with ACTIU, as well as for the maintenance of its systems (data storage, computer support and systems maintenance, legal, tax or accounting consulting services, travel agencies or travel companies). Some of these companies could be located outside the European Union, so we will make sure that these providers comply with the warranty requirements demanded by the applicable regulations on the protection of personal data. If you wish to request information about the providers with access to your data, you can contact us at lopd@actiu.com.
All the entities referred to in this section will use this data for the same purposes and subject to the same conditions specified in this Privacy Policy.
ACTIU undertakes to maintain the confidentiality of the personal data provided, as well as to apply the security measures provided for in Spanish and European regulations, and to require third parties to whom the data is communicated to adopt identical measures.
Acceptance of the Privacy Policy
The submission of your resume or your candidacy for any position published on our website implies that you have read, understood and accept ACTIU's Privacy Policy, giving your consent for Actiu to process and transfer your personal data according to the conditions indicated in this Policy. For this purpose, if you use our web portal, you must mark the acceptance option prior to sending your resume and/or application. In the event of submission or remittance by other means, this Privacy Policy will apply to you, hereby informing you that you can exercise your rights as described in the "User rights" section.
We inform you that your refusal to provide the required data or your non-consent to its use in accordance with this policy will prevent us from managing your request.
For Data Controller, Purposes of personal data processing, User Rights and Changes to the Privacy Policy, we refer to the general part of the ACTIU Privacy Policy.
Date of last update: February 2023